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 It Pays to Prepare
From a customer's initial idea to the final
product, there are many steps in developing effective communications. And whether it's a magazine or a catalog, a book or a directory, a prospectus or a direct mail piece, RR Donnelley is here to provide insight from our years of experience and to help our customers every step of the way. Our expertise includes planning and executing direct marketing campaigns–from strategy, data analysis and targeting, through production, measurement and refinement.
Largest Provider of Digital Photography
One of our greatest strengths is our comprehensive and integrated premedia services–everything a customer needs to prepare content for print or electronic communication. We are
not only the largest provider of digital
photography in North America, we are also experts at managing color quality and image consistency. In addition, we are at the forefront of digital asset management technology, which makes it easier for customers to reuse their content. For example, over 1,000 retail and catalog customers use ImageMerchant to manage
product information across their print, retail and Internet marketing channels. We also provide
on-site management of premedia services for customers.
What is Digital Asset Management?
Digital Workflow Platform: Better, Easier, Faster
In April 2002, RR Donnelley opened its first Digital Solutions Center in Pontiac, Illinois,
and announced plans to move its entire print
platform to standardized digital workflow and
file format specifications. Book publishing
customers began using the digital workflow platform in 2001, and the new Digital Solutions Center provides services to manage files and advertising for trade, association, business-to-business and special interest publication
customers. The benefits of the digital workflow platform include improvement in presswork
quality, ease of use for customers, and faster job turnaround time. Magazine customers, for example, save up to three days of cycle time, which gives them three more days to sell advertising.
Ace is the Place
We currently serve 700 magazine customers who produce more than 1,100 titles on our new
digital workflow platform. Half of those
customers also use AdSpring, an optional tool developed by RR Donnelley to digitally manage advertisements. In just over five months, customers stored more than 35,000 advertisements in our AdSpring database–and our customers' advertisers are starting to use our system to do online proofing.
Reader's Digest: Preparing Locally, Producing Globally
Insight, Knowledge and Experience
One of the things that sets RR Donnelley apart from competitors is that our employees bring unparalleled levels of insight, knowledge and experience to every project. For a direct mail piece, we use our insight to help assess past communication efforts and drive up response rates. If the job is a financial communication, we use our knowledge of capital markets around the world to help our customers meet financial regulations. For a catalog, our experienced employees can help customers manage color quality and consistency, and plan the most efficient means of production.
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